This paper is published in Volume-8, Issue-4, 2022
Area
Consumer Buying Behaviour
Author
Ram Talreja
Org/Univ
SIES School of Business Studies, Navi Mumbai, Maharashtra, India
Keywords
Purchases, Cost of Product, Impulse Buying, Customers, Virtual Sales, Buying Behaviour, Quality
Citations
IEEE
Ram Talreja. A study of factors that influence the level of impulse buying, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.
APA
Ram Talreja (2022). A study of factors that influence the level of impulse buying. International Journal of Advance Research, Ideas and Innovations in Technology, 8(4) www.IJARIIT.com.
MLA
Ram Talreja. "A study of factors that influence the level of impulse buying." International Journal of Advance Research, Ideas and Innovations in Technology 8.4 (2022). www.IJARIIT.com.
Ram Talreja. A study of factors that influence the level of impulse buying, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.
APA
Ram Talreja (2022). A study of factors that influence the level of impulse buying. International Journal of Advance Research, Ideas and Innovations in Technology, 8(4) www.IJARIIT.com.
MLA
Ram Talreja. "A study of factors that influence the level of impulse buying." International Journal of Advance Research, Ideas and Innovations in Technology 8.4 (2022). www.IJARIIT.com.
Abstract
This paper tries to investigate the fashion industry's irrational purchasing behavior. Comparisons between the internet and offline channels are made to see which is thought to encourage greater impulsive purchasing.
