This paper is published in Volume-5, Issue-4, 2019
Area
Marketing
Author
Dr. Bagirathi Iyer
Org/Univ
Indira School of Business Studies, Pune, Maharashtra, India
Pub. Date
03 August, 2019
Paper ID
V5I4-1283
Publisher
Keywords
Online food order, Food delivery, Smartphone, Mobile apps, Demographics

Citationsacebook

IEEE
Dr. Bagirathi Iyer. A study of consumer behaviour towards food ordering through mobile apps, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Dr. Bagirathi Iyer (2019). A study of consumer behaviour towards food ordering through mobile apps. International Journal of Advance Research, Ideas and Innovations in Technology, 5(4) www.IJARIIT.com.

MLA
Dr. Bagirathi Iyer. "A study of consumer behaviour towards food ordering through mobile apps." International Journal of Advance Research, Ideas and Innovations in Technology 5.4 (2019). www.IJARIIT.com.

Abstract

Smartphone technology has rehabilitated everything from taxi reservation to food ordering. People, especially the millennial generation, prefer to use high-end mobile apps ordering food from their preferred restaurant. Food is just a tap away, thanks to mobile apps. Many factors have influenced and impacted the reasons for online food ordering service and to name a few, most essentially the convenience factor, loyalty programs, social media and digital menu(customization). With on-demand popular food delivery apps like Swiggy, Food Panda, Zomato, Ubereats, etc., and people can have food delivered at their doorstep without conceding on the quality of food and their hectic schedule. This paper tries to understand the influence of demography of the people espousing to this technology. The impact of demographic factors on online food ordering behavior can be understood in this paper. The study also attempts to understand the intention of the customer to use such apps.
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