This paper is published in Volume-4, Issue-4, 2018
Area
Management
Author
Divyeshkumar Vala
Org/Univ
Ghanshyamdas Saraf College of Arts & Commerce, Mumbai, Maharashtra, India
Pub. Date
26 July, 2018
Paper ID
V4I4-1357
Publisher
Keywords
Consumer behavior, Online shopping

Citationsacebook

IEEE
Divyeshkumar Vala. A study of behaviour of consumer towards online shopping, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Divyeshkumar Vala (2018). A study of behaviour of consumer towards online shopping. International Journal of Advance Research, Ideas and Innovations in Technology, 4(4) www.IJARIIT.com.

MLA
Divyeshkumar Vala. "A study of behaviour of consumer towards online shopping." International Journal of Advance Research, Ideas and Innovations in Technology 4.4 (2018). www.IJARIIT.com.

Abstract

Electronic commerce, commonly known as e-commerce, refers to the buying and selling of products or services over electronic systems such as the internet and other computer networks. The Internet is the most rapidly growing media during the past decade. Especially, online shopping is a rapidly growing e-commerce area. Online stores are usually available 24 hours a day, and many consumers have internet access both at work and at home. A successful web store is not just a good looking website with dynamic technical features, listed in many search engines. This study aims to establish a preliminary assessment, evaluation, and understanding of the characteristics of online shopping. An effort has been made to investigate online consumer behaviour, which in turn provides E-marketers with a constructional framework for fine-tuning their E-businesses’ strategies.
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