The revelation in mobile devices and wireless technologies leads to reach customers wherever and whenever which increase productivity and efficiency for many types of organization. By using social and mobile customer relationship management improve sales team performance by allowing customer services to remotely track contacts and accounts of their customers. Small and medium-sized enterprises play an important role in global economic growth but they faced by many challenges in the global market. The small and medium enterprises stared to using mobile devices and mobility services to penetrate the global market. Mobile CRM will benefit both organizations and customers through maximizing the utilization of mobility services and proving new value added to the businesses.  Mobile aspects can present many new opportunities for small and medium enterprises. The main purpose of this paper focuses on the value added that can be gained by small and medium enterprises by using Mobile CRM.