This paper is published in Volume-5, Issue-1, 2019
Area
Digital Marketing
Author
Keshav Gupta
Co-authors
Chetna Aggarwal, Mehr Vohra, Suhail P.
Org/Univ
Christ (Deemed to be University), Bengaluru, Karnataka, India
Pub. Date
12 February, 2019
Paper ID
V5I1-1311
Publisher
Keywords
Augmented Reality Marketing (ARM), Experiential Marketing, Virtual Reality, Consumer attitude and purchase intention, Telepresence, Artificial Intelligence (AI)

Citationsacebook

IEEE
Keshav Gupta, Chetna Aggarwal, Mehr Vohra, Suhail P.. The effectiveness of Augmented Reality and Virtual Reality in marketing communications, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Keshav Gupta, Chetna Aggarwal, Mehr Vohra, Suhail P. (2019). The effectiveness of Augmented Reality and Virtual Reality in marketing communications. International Journal of Advance Research, Ideas and Innovations in Technology, 5(1) www.IJARIIT.com.

MLA
Keshav Gupta, Chetna Aggarwal, Mehr Vohra, Suhail P.. "The effectiveness of Augmented Reality and Virtual Reality in marketing communications." International Journal of Advance Research, Ideas and Innovations in Technology 5.1 (2019). www.IJARIIT.com.

Abstract

In this paper, our aim is to examine the new ways of digital marketing by the use of techniques such as Augmented Reality that is a way of experiencing the real world benefits and facilities even without actually having it and also Virtual reality that is a way of connecting the consumers to the virtual world. Augmented reality in Marketing advertising has found a classic and unique way to engage interested people with the company brand. In summary, the primary intention of this project is to bring up or raise the awareness of augmented reality in present and future especially in the marketing and advertising filed by providing the various uses, advantages, applications, benefits, and effectiveness of Augmented Reality in Marketing Communications by thorough and in-depth research. Evaluating the consumer experience with ARM in the Digital world as it is latest, emerging and most effective way of advertising.
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