This paper is published in Volume-3, Issue-1, 2017
Area
Women Entrepreneurs In Self Help Groups
Author
D. Leelavathi
Co-authors
Dr. J. Sulaiman
Org/Univ
The New College (Autonomous) Chennai, Tamil Nadu, India
Pub. Date
24 February, 2017
Paper ID
V3I1-1390
Publisher
Keywords
Women Entrepreneurs, Encounter, Troubles, Prospect, Enlarge Market.

Citationsacebook

IEEE
D. Leelavathi, Dr. J. Sulaiman. A study on Marketing Challenges and Opportunities of Women Entrepreneurs through Self Help Groups in Chennai City, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
D. Leelavathi, Dr. J. Sulaiman (2017). A study on Marketing Challenges and Opportunities of Women Entrepreneurs through Self Help Groups in Chennai City. International Journal of Advance Research, Ideas and Innovations in Technology, 3(1) www.IJARIIT.com.

MLA
D. Leelavathi, Dr. J. Sulaiman. "A study on Marketing Challenges and Opportunities of Women Entrepreneurs through Self Help Groups in Chennai City." International Journal of Advance Research, Ideas and Innovations in Technology 3.1 (2017). www.IJARIIT.com.

Abstract

Women entrepreneurs are the prospect key of Economic amplification or a revelation for both developing and under developing countries. Presently entrepreneurship has a major contribution to global economic growth. The male flock are trying a lot for the entrepreneurship and providing nearer to passable financial contribution for the country. However, still the women entrepreneur’s skill and talent is glass ceiled, as well as dominated by the cultural and Geographical behavior by the society. Thus, the study aims to examine the marketing challenges and opportunities of women entrepreneurs through SHG’s in Chennai. The reason is to selecting Chennai city as a Sample because, the convenience of the researcher for data collection process. The study is based on both primary and secondary data. Liker’s four point scale and Convenient Sampling method were used in this study for selecting the samples and the sample size for the study was fifty. With a view of analyzing the data, percentage analysis and Pearson’s chi-square test were used. A master table was prepared for entering the responses of each respondent and small cross tables were made from the master table for analysis. Hence the study concludes that women entrepreneurs in Chennai city are not facing many challenges, but having fine opportunities all are not utilize for their dynamic marketplace. Research findings from the paper will be valuable to aware the challenges faced as well as encountered by women entrepreneurs. Opportunity is provided to play in the open ground to prove their hidden talents, but unaware about the support show cased before they are highlighted to awake them.
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