This paper is published in Volume-5, Issue-6, 2019
Area
Marketing
Author
Aashka Kakka
Org/Univ
Indian School of Management and Entrepreneurship, Mumbai, Maharashtra, India
Pub. Date
31 October, 2019
Paper ID
V5I6-1138
Publisher
Keywords
Marketing innovation, Rural area, Urban area

Citationsacebook

IEEE
Aashka Kakka. Overview of rural marketing in India, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Aashka Kakka (2019). Overview of rural marketing in India. International Journal of Advance Research, Ideas and Innovations in Technology, 5(6) www.IJARIIT.com.

MLA
Aashka Kakka. "Overview of rural marketing in India." International Journal of Advance Research, Ideas and Innovations in Technology 5.6 (2019). www.IJARIIT.com.

Abstract

Rural Marketing decides the doing of business exercises acquiring the progression of merchandise from urban divisions to the rustic locales of the nation just as the promoting of different items fabricated by the non-rural laborers from country to urban zones. A number of techniques like item, value, advancement, dissemination, showcasing and deals systems can assist different associations with capturing an enormous piece of the overall industry of country India. In any case, it isn't that simple to work in the provincial market as a result of a few issues, for example, immature individuals and immature markets, Inadequate Media inclusion for country correspondence, Multi-language and Dialects, Traditional Values, Lack of legitimate physical correspondence offices. Be that as it may, each issue has its answer. Along these lines, the issues of country promoting can be explained by improving framework, transportation, correspondence, warehousing, and pressing offices.