This paper is published in Volume-8, Issue-5, 2022
Area
Retail
Author
Srikar Addala, Yash Sahai, Priyanshi Chauhan, Sanjivani Tapase, Sanya Sachdeva
Org/Univ
SVKM’s Narsee Monjee Institute of Management Studies, Bengaluru, Karnataka, India
Keywords
Consumer Behaviour, Big Data, Consumption, COVID-19, Perceptions, Literature Review, Purchasing Patterns.
Citations
IEEE
Srikar Addala, Yash Sahai, Priyanshi Chauhan, Sanjivani Tapase, Sanya Sachdeva. Operations Research in the Retail Industry, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.
APA
Srikar Addala, Yash Sahai, Priyanshi Chauhan, Sanjivani Tapase, Sanya Sachdeva (2022). Operations Research in the Retail Industry. International Journal of Advance Research, Ideas and Innovations in Technology, 8(5) www.IJARIIT.com.
MLA
Srikar Addala, Yash Sahai, Priyanshi Chauhan, Sanjivani Tapase, Sanya Sachdeva. "Operations Research in the Retail Industry." International Journal of Advance Research, Ideas and Innovations in Technology 8.5 (2022). www.IJARIIT.com.
Srikar Addala, Yash Sahai, Priyanshi Chauhan, Sanjivani Tapase, Sanya Sachdeva. Operations Research in the Retail Industry, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.
APA
Srikar Addala, Yash Sahai, Priyanshi Chauhan, Sanjivani Tapase, Sanya Sachdeva (2022). Operations Research in the Retail Industry. International Journal of Advance Research, Ideas and Innovations in Technology, 8(5) www.IJARIIT.com.
MLA
Srikar Addala, Yash Sahai, Priyanshi Chauhan, Sanjivani Tapase, Sanya Sachdeva. "Operations Research in the Retail Industry." International Journal of Advance Research, Ideas and Innovations in Technology 8.5 (2022). www.IJARIIT.com.
Abstract
The COVID-19 crisis is one of the most disruptive occurrences of the past several decades. Numerous studies in numerous disciplines, including consumer behaviour, have been motivated by its profound effects, necessitating an effort to review and organise the literature. This article provides a broad summary of the retail industry before and after covid. Changes in purchasing behaviours, modes of transportation, the development of retailers and the customers they target as a direct result of big data analytics, and a comparison of pricing policies in place before and after the emergence of covid.
