This paper is published in Volume-6, Issue-6, 2020
Area
Creative Industries Design
Author
Nipaporn Promthong, Chia-Han,Yang
Org/Univ
Institute of Creative Industries Design(ICID), Tainan, Taiwan, Taiwan
Pub. Date
28 November, 2020
Paper ID
V6I6-1177
Publisher
Keywords
Strategic Network, Entrepreneurial Networking Process, Influencer Entrepreneur

Citationsacebook

IEEE
Nipaporn Promthong, Chia-Han,Yang. Identification of strategic networks in entrepreneurial networking process: A case study of influencer entrepreneur in fashion startups, Thailand, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Nipaporn Promthong, Chia-Han,Yang (2020). Identification of strategic networks in entrepreneurial networking process: A case study of influencer entrepreneur in fashion startups, Thailand. International Journal of Advance Research, Ideas and Innovations in Technology, 6(6) www.IJARIIT.com.

MLA
Nipaporn Promthong, Chia-Han,Yang. "Identification of strategic networks in entrepreneurial networking process: A case study of influencer entrepreneur in fashion startups, Thailand." International Journal of Advance Research, Ideas and Innovations in Technology 6.6 (2020). www.IJARIIT.com.

Abstract

From social media influencers (SMIs) who gain social capital in the form of follower fan base on social media platforms, developing further career opportunities into a successful entrepreneur. This significant phenomenon has seen the emergence of influencer entrepreneurs utilizing social media platforms to disclose their own personal products or services. Underlying this growing trend is the dynamic interplay of networks and the firm activities. In order to better understand in specify research area, the importance of network dimensions have been conceptualized in start up process. To explore entrepreneurial networking process in which driving influencer entrepreneur into entrepreneurial success. The key implication of the research is the strategic network for achieving entrepreneurial success in firm performance and superior network outcomes. A qualitative research approach enabled triangulated data investigation with both primary and secondary sources to facilitated the emergence of relevant theme; Procurement and supplier relations, research design and development of product, human resource planning and training, management technology and management system , warehouse and logistics distribution, marketing intelligence and marketing (Fashion retailing, marketing and merchandising) and after-sale service and cash collections. The key strategies in fashion start up networking process influencer entrepreneur that uncovered in the study can thereby leveraging chances to turn start ups into success and sustainability and enhanced some network dimensions on how to become more competitive and successful in the future.
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