This paper is published in Volume-9, Issue-2, 2023
Area
Digital Experience Planforms
Author
Sourabh Sethi, Dr. Shailesh Kumar Shivakumar
Org/Univ
Infosys Limited, USA
Pub. Date
23 May, 2023
Paper ID
V9I2-1309
Publisher
Keywords
DXP, Digital Experience Platforms, Liferay, Backbase, Fintech integration, Banking and Finance Portal Solutions

Citationsacebook

IEEE
Sourabh Sethi, Dr. Shailesh Kumar Shivakumar. DXPs Digital Experience Platforms transforming fintech applications: Revolutionizing Customer Engagement and Financial Services, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Sourabh Sethi, Dr. Shailesh Kumar Shivakumar (2023). DXPs Digital Experience Platforms transforming fintech applications: Revolutionizing Customer Engagement and Financial Services. International Journal of Advance Research, Ideas and Innovations in Technology, 9(2) www.IJARIIT.com.

MLA
Sourabh Sethi, Dr. Shailesh Kumar Shivakumar. "DXPs Digital Experience Platforms transforming fintech applications: Revolutionizing Customer Engagement and Financial Services." International Journal of Advance Research, Ideas and Innovations in Technology 9.2 (2023). www.IJARIIT.com.

Abstract

This research paper explores the application of Digital Experience Platforms (DXPs) in the field of financial technology (fintech) and their impact on customer engagement and the delivery of financial services. DXPs have emerged as transformative solutions that enable fintech companies to provide personalized and seamless digital experiences to their customers. This paper examines the specific use cases of DXPs in fintech, the benefits they offer to both customers and financial institutions, and the challenges involved in their implementation. Through a comprehensive analysis of literature and case studies, this research aims to shed light on the significance of DXPs in shaping the future of fintech. Digital experience platforms has capabilities to transform fintech applications. In this paper we will evaluate & compare two DXP solutions i.e. liferay DXP & Backbase DXPs along with that we will look into Digital transformation Strategy, Digitization of fintech applications, also common limitation where we should avoid DXPs.