This paper focuses on the design and fabrication of a coffee bean sorter machine. The main purpose of this machine is to sort the coffee bean cherries based on their color before they get peel and roasted for a better quality of the coffee. Sorting of products is a very difficult industrial process. Manual sorting is the traditional approach preferred by industries. In this approach, a visual inspection performed by human operators. This traditional approach is tedious, time-consuming, slow and non-consistent. Continuous manual sorting creates consistency issues. This describes a working prototype designed for continuous recognition and automatic sorting of coffee cherries based on the color. The system has the ability to sort the object according to their colors into the respective color station in minimum time. TCS230 sensor was used to detect the color of the product and the microcontroller was used to control the overall process. The experimental results promise that the prototype will fulfill the needs for higher production and precise quality in the field of automation.