This paper is published in Volume-6, Issue-1, 2020
Area
Jewellery
Author
Sai Prateek Vas Tayi
Org/Univ
CHRIST (Deemed to be University), Bengaluru, Karnataka, India
Pub. Date
25 February, 2020
Paper ID
V6I1-1289
Publisher
Keywords
Brand Perception, Brand Loyalty, Branded Jewelry, Non-Branded Jewellery and Store Preference

Citationsacebook

IEEE
Sai Prateek Vas Tayi. Brand preference and brand loyalty of rural consumers towards jewellery purchase in South India, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Sai Prateek Vas Tayi (2020). Brand preference and brand loyalty of rural consumers towards jewellery purchase in South India. International Journal of Advance Research, Ideas and Innovations in Technology, 6(1) www.IJARIIT.com.

MLA
Sai Prateek Vas Tayi. "Brand preference and brand loyalty of rural consumers towards jewellery purchase in South India." International Journal of Advance Research, Ideas and Innovations in Technology 6.1 (2020). www.IJARIIT.com.

Abstract

This research paper focuses on the association between brand perception and brand loyalty of rural consumers towards jewellery in South India. Effective analysis is also conducted to understand the various factors that have an influence over rural consumer’s behavior towards branded and non-branded jewellery in India. The research also aims to study the nature of the association between price and store preference of rural jewellery consumers.
Paper PDF