This paper is published in Volume-12, Issue-5, 2026
Area
Consumer Behaviour
Author
Dr. Richa Kalpesh Saxena, Vedang Shringarpure, Vatsala Jain, Zayaan Shaikh, Yash Chhajed, Viransh Shah
Org/Univ
SVKM's NMIMS, Anil Surendra Modi School of Commerce, Mumbai, Maharashtra, India
Keywords
Consumer Behaviour, Operations, Research, Bibliometric Analysis
Citations
IEEE
Dr. Richa Kalpesh Saxena, Vedang Shringarpure, Vatsala Jain, Zayaan Shaikh, Yash Chhajed, Viransh Shah. Applications of Operations Research Consumer Behaviour, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.
APA
Dr. Richa Kalpesh Saxena, Vedang Shringarpure, Vatsala Jain, Zayaan Shaikh, Yash Chhajed, Viransh Shah (2026). Applications of Operations Research Consumer Behaviour. International Journal of Advance Research, Ideas and Innovations in Technology, 12(5) www.IJARIIT.com.
MLA
Dr. Richa Kalpesh Saxena, Vedang Shringarpure, Vatsala Jain, Zayaan Shaikh, Yash Chhajed, Viransh Shah. "Applications of Operations Research Consumer Behaviour." International Journal of Advance Research, Ideas and Innovations in Technology 12.5 (2026). www.IJARIIT.com.
Dr. Richa Kalpesh Saxena, Vedang Shringarpure, Vatsala Jain, Zayaan Shaikh, Yash Chhajed, Viransh Shah. Applications of Operations Research Consumer Behaviour, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.
APA
Dr. Richa Kalpesh Saxena, Vedang Shringarpure, Vatsala Jain, Zayaan Shaikh, Yash Chhajed, Viransh Shah (2026). Applications of Operations Research Consumer Behaviour. International Journal of Advance Research, Ideas and Innovations in Technology, 12(5) www.IJARIIT.com.
MLA
Dr. Richa Kalpesh Saxena, Vedang Shringarpure, Vatsala Jain, Zayaan Shaikh, Yash Chhajed, Viransh Shah. "Applications of Operations Research Consumer Behaviour." International Journal of Advance Research, Ideas and Innovations in Technology 12.5 (2026). www.IJARIIT.com.
Abstract
This review is a literature/bibliometric analysis of Consumer Behaviour to understand and scale the field in a holistic manner. Through this review, the authors have tried to find dominant, important themes in the field of Consumer Behaviour and the importance of Operational Research in the Consumer Behaviour sector by making it more reliable. The data for this review is procured from Elseiver’s Scopus database by using important keywords. The final database uses 929 articles and reviews. It was found that recent shifts in the ecosystem have begun dominating and shaping this study.
