This paper is published in Volume-7, Issue-4, 2021
Area
Polticial Marketing
Author
Sunitha B. K., Dr. Sandeep Shashtri
Org/Univ
Jain (Deemed to be) University, Bengaluru, Karnataka, India
Pub. Date
04 August, 2021
Paper ID
V7I4-1571
Publisher
Keywords
Integrated Marketing Communications, Political Parties, Communications Process, Voters (Consumers)

Citationsacebook

IEEE
Sunitha B. K., Dr. Sandeep Shashtri. An analysis of usage of Integrated Marketing Communications by Political parties to Influence Voters in Tamil Nadu and Kerala in assembly elections 2021, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Sunitha B. K., Dr. Sandeep Shashtri (2021). An analysis of usage of Integrated Marketing Communications by Political parties to Influence Voters in Tamil Nadu and Kerala in assembly elections 2021. International Journal of Advance Research, Ideas and Innovations in Technology, 7(4) www.IJARIIT.com.

MLA
Sunitha B. K., Dr. Sandeep Shashtri. "An analysis of usage of Integrated Marketing Communications by Political parties to Influence Voters in Tamil Nadu and Kerala in assembly elections 2021." International Journal of Advance Research, Ideas and Innovations in Technology 7.4 (2021). www.IJARIIT.com.

Abstract

Today it is necessary to take a fresh look at the communications process and strategy adopted by different political parties to reach out to their voters (consumers). Many political parties have developed a systematic approach to gain the support of voters. The process of reaching out to voters occurs not merely during the elections but is a process that goes on throughout the year. This research paper aims to analyze usage of Integrated Marketing Communications of Major Political Parties on Consumers (Voters) in Tamil Nadu and Kerala in recent assembly elections 2021