This paper is published in Volume-6, Issue-2, 2020
Area
Marketing
Author
S. Kalaiselvi, Dr. D. Parasakthi
Org/Univ
Dr. N.G.P. Arts and Science College, Coimbatore, Tamil Nadu, India
Pub. Date
09 March, 2020
Paper ID
V6I2-1190
Publisher
Keywords
Eco Friendly, Major Segments of Green FMCG, Gross Domestic Product, Problems.

Citationsacebook

IEEE
S. Kalaiselvi, Dr. D. Parasakthi. A study on problems faced by the consumers’ towards green FMCG products in Coimbatore City, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
S. Kalaiselvi, Dr. D. Parasakthi (2020). A study on problems faced by the consumers’ towards green FMCG products in Coimbatore City. International Journal of Advance Research, Ideas and Innovations in Technology, 6(2) www.IJARIIT.com.

MLA
S. Kalaiselvi, Dr. D. Parasakthi. "A study on problems faced by the consumers’ towards green FMCG products in Coimbatore City." International Journal of Advance Research, Ideas and Innovations in Technology 6.2 (2020). www.IJARIIT.com.

Abstract

A clean environment is essential for healthy living of all creatures, it will become poisoned with various environmental issues like global warming, ozone depletion, pollution, loss of biodiversity and deforestation etc, for this concern all over the world various government, business organizations and consumers are started avoiding the products that are harmful for the environment. In order to protect our environment, the FMCG manufactures are produced their products in an ecofriendly way. The major segments of green FMCG distinctly classified into four different segments like Food and Beverage industry, Home Care, Personal care and Electronics, it is an important contributor to India’s Gross Domestic Product. The study is descriptive in nature both primary and secondary data to be considered for this analysis.710 samples are randomly selected in the area of Coimbatore city and analyzed for the study. Through this study Problems towards green FMCG products have been analyzed and provide the suitable suggestions to improve the services.
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