This paper is published in Volume-4, Issue-5, 2018
Area
Commerce and Management
Author
Rama Suganya R.
Co-authors
P. Lakshmi
Org/Univ
Ponnaiyah Ramajayam Institute of Science and Technology, Thanjavur, Tamil Nadu, India
Pub. Date
21 September, 2018
Paper ID
V4I5-1244
Publisher
Keywords
Online, Products, Buyer behaviour, Consumer

Citationsacebook

IEEE
Rama Suganya R., P. Lakshmi. A study on consumer’s attitude towards online shopping in Ramanathapuram district, Tamilnadu, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Rama Suganya R., P. Lakshmi (2018). A study on consumer’s attitude towards online shopping in Ramanathapuram district, Tamilnadu. International Journal of Advance Research, Ideas and Innovations in Technology, 4(5) www.IJARIIT.com.

MLA
Rama Suganya R., P. Lakshmi. "A study on consumer’s attitude towards online shopping in Ramanathapuram district, Tamilnadu." International Journal of Advance Research, Ideas and Innovations in Technology 4.5 (2018). www.IJARIIT.com.

Abstract

In this study, it shows depth knowledge on the particular topic “A study on customer’s attitude towards online shopping in Ramanathapuram district, Tamilnadu”. The study indicates the level of awareness and attitude towards online shopping. The present study has been confined to study the customer’s attitude in online shopping products. The study can indicate only the consumer’s point of view. The objective of this paper is to make the consumer aware about the beneficial aspect of online shopping. The period of study is three months. The researcher has collected a primary data from comprehensive interview schedule and the secondary data has been collected from books, websites, and journal. Few suggestion and recommended based on the study carried out to fine-tune processes which will benefits the buyers to bridge the gap in online shopping.
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