This paper is published in Volume-7, Issue-3, 2021
Area
Sociology and Media Studies
Author
Huzefa Mandasaurwala
Org/Univ
Jai Hind College (Autonomous), Mumbai, Maharashtra, India
Pub. Date
22 June, 2021
Paper ID
V7I3-1984
Publisher
Keywords
Media, Communication, Scheduled Caste, Scheduled Tribe, Indian Cinema

Citationsacebook

IEEE
Huzefa Mandasaurwala. A critical review of the role of media and communication in social development and addressing issues surrounding scheduled castes/tribes, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Huzefa Mandasaurwala (2021). A critical review of the role of media and communication in social development and addressing issues surrounding scheduled castes/tribes. International Journal of Advance Research, Ideas and Innovations in Technology, 7(3) www.IJARIIT.com.

MLA
Huzefa Mandasaurwala. "A critical review of the role of media and communication in social development and addressing issues surrounding scheduled castes/tribes." International Journal of Advance Research, Ideas and Innovations in Technology 7.3 (2021). www.IJARIIT.com.

Abstract

The media and communication are important tools for the development of people, particularly the marginalised and oppressed segments of society. India's scheduled castes/tribes are such marginalised communities that bear the brunt of the caste system, which is to blame for their backward social and economic status. The situation is exacerbated by the fact that they live in one of the country's most backward and impoverished regions, where development is lacking. This study looks at the role of the media in the development of the Scheduled Caste/Tribe community in India. As professional growth and social status are the indicators of development so these parameters are studied here. The main goal is to understand the various types of media and communication used by Scheduled Caste/Tribe people for occupational needs, as well as which of them is most effective for the purpose. This study also seeks to determine how effective media is in eliminating caste-related discrimination. The study employs an exploratory research design, and it is possible to conclude that media and communication play an important role in professional and social development.