This paper is published in Volume-6, Issue-2, 2020
Area
Cloud Computing
Author
V. Karunai Arasu, T. M. Lakshme Prabha, S. Dineshwaran, R. Muralidharan
Org/Univ
Dr. Mahalingam College of Engineering and Technology, Pollachi, Tamil Nadu, India
Pub. Date
30 April, 2020
Paper ID
V6I2-1487
Publisher
Keywords
AdWords, Pay per click, Advertising, Social networks, Twitter, Click-through rates

Citationsacebook

IEEE
V. Karunai Arasu, T. M. Lakshme Prabha, S. Dineshwaran, R. Muralidharan. Platform to improve the reachability of web based advertisement, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
V. Karunai Arasu, T. M. Lakshme Prabha, S. Dineshwaran, R. Muralidharan (2020). Platform to improve the reachability of web based advertisement. International Journal of Advance Research, Ideas and Innovations in Technology, 6(2) www.IJARIIT.com.

MLA
V. Karunai Arasu, T. M. Lakshme Prabha, S. Dineshwaran, R. Muralidharan. "Platform to improve the reachability of web based advertisement." International Journal of Advance Research, Ideas and Innovations in Technology 6.2 (2020). www.IJARIIT.com.

Abstract

Advertisements are the messages that are intended to inform or influence the people who receive them. It is a paid announcement in a newspaper or on a television or on a poster about a product, event, or a job. In olden day advertisement was carried out by printing messages in the bronze plate, and by painting in-wall or rock and by campaigning. After that, it was carried out in the billboards, flyers or pamphlets, television, newspaper, radio, etc. In recent years traditional advertisement is getting changed into a web-based advertisement. It is the type of advertisement that uses the internet to deliver promotional marketing messages to consumers. It is very important to get the attraction of the customer. This project focuses on improving the reachability of that advertisement in a cost-efficient manner. This platform allows the user to post their advertisement on a different website. In turn, it will generate the report through which the user can identify the best place to get a better response from the social media, e-commerce, etc.