This paper is published in Volume-6, Issue-2, 2020
Area
Marketing
Author
Medida Ragh Satya Sai
Org/Univ
Christ (Deemed To Be University), Bengaluru, Karnataka, India
Pub. Date
26 March, 2020
Paper ID
V6I2-1306
Publisher
Keywords
Food delivery, Consumer Behavior, E-Commerce, Swiggy, Zomato, Millennials, Baby-Boomers

Citationsacebook

IEEE
Medida Ragh Satya Sai. Factors affecting the buying decision process of consumers using food delivery Apps in Bangalore, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Medida Ragh Satya Sai (2020). Factors affecting the buying decision process of consumers using food delivery Apps in Bangalore. International Journal of Advance Research, Ideas and Innovations in Technology, 6(2) www.IJARIIT.com.

MLA
Medida Ragh Satya Sai. "Factors affecting the buying decision process of consumers using food delivery Apps in Bangalore." International Journal of Advance Research, Ideas and Innovations in Technology 6.2 (2020). www.IJARIIT.com.

Abstract

The mobile application era has thrown open a new pathway for today’s marketing. The Mobile application as made all traditional modes of business outdated and generated amazing new possibilities in business. Today, more people are getting connected through the mobile application and they are ready to trade through it. Companies have changed their mainstream business strategies into online marketing to suit customer needs and taste at any time. A single platform for ordering from a wide range of restaurants, online food delivery mobile applications have become popular over the years and have become the primary source of income for a lot of restaurants. This trend has changed the mindset of consumers, gratifying users of different age groups. This, indeed, has expanded the daily business of a lot of restaurants, witnessing a boom in the online food delivery system as well as popularizing it across the country. The online food ordering platform sets up a food menu online with the help of applications like Zomato, Swiggy, and FoodPanda. These platforms help consumers who don’t know how to cook or are on the run and need something to eat on the go. It also frees consumers from visiting the eateries and also the long wait in restaurants. This research paper aims to discuss the factors that are affecting the buying decision process of the consumers using food delivery apps in Bengaluru. The survey was conducted for a purposeful analysis of the study on around 122 respondents. The research is focused on the study and analysis of the data collected from all those users who are already using online food delivery services. The main purpose was to know the influencing factors, perceptions, and mindset behind using different online portals to order food.
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