This paper is published in Volume-6, Issue-4, 2020
Area
Digital Marketing
Author
Yash Kotak
Org/Univ
NMIMS Anil Surendra Modi School of Commerce, Mumbai, Maharashtra, India
Pub. Date
05 August, 2020
Paper ID
V6I4-1283
Publisher
Keywords
Digital marketing, Digital marketing in India. Types of digital marketing, Digital India, Evolution of Digital marketing, Traditional marketing v/s Digital marketing, SEO, SEM, Social media marketing, Content marketing, E-mail marketing, Role of Digital Marketing in India,

Citationsacebook

IEEE
Yash Kotak. Digital marketing and its role in India, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Yash Kotak (2020). Digital marketing and its role in India. International Journal of Advance Research, Ideas and Innovations in Technology, 6(4) www.IJARIIT.com.

MLA
Yash Kotak. "Digital marketing and its role in India." International Journal of Advance Research, Ideas and Innovations in Technology 6.4 (2020). www.IJARIIT.com.

Abstract

This paper offers views on the various marketing types and the role that digital marketing plays in India in today’s digital era. Digital marketing has changed the way businesses function and has made work less complicated and it is now easier for the consumer to shop for products and services. Digital channels like the internet, mobile phones and email have provided brands with new pathways for advertising and customer interaction. Brands can now easily interact with their target audience using social media platforms like Facebook, Instagram and YouTube. This paper also talks about the role that digital marketing plays in India and the tremendous growth and the changes that took place in the digital landscape of India after the launch of ‘Digital India’ – A campaign that was launched by Prime Minister Narendra Modi in 2015 to improve India’s digital infrastructure. This study conclusively proves how effective digital marketing can be if the campaigns are properly designed and executed.
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