The commercialization of agriculture is a top priority for Ethiopia. It is, therefore, encouraging to have seen a rapid development of the commercial agriculture sector in recent years. Entrepreneurs, government, and other stakeholders share the opinion that commercial agriculture can be successful only when it is done on a sustainable footing. It is widely acknowledged that although the entrepreneur has a wide responsibility in this respect, he or she cannot do it alone. Developing sustainable agriculture requires an exchange of knowledge and experience among business, government and civil societal organizations. The code of practice developed by and for the Ethiopian floriculture sector is a good example of such a process. Working on sustainability by entrepreneurs is generally referred to as corporate social responsibility (CSR). In practice, it entails constantly working on improving the three P’s (people, planet, and profit) in a balanced manner. Most entrepreneurs involved in commercial agriculture in Ethiopia are motivated to work on CSR. As a result, a wide variety of good practices have evolved in recent years. This article is an attempt to highlight CSR practices, important issues in agribusiness and Suggestions to promote work on improvement of the three P’s (people, planet, and profit) to the agribusiness community.